Here's my Wonder Con Report from a Comic Book Dealer's perspective for Friday. Stay tuned for Saturday and Sunday reports.
The Wonder Con is a fun show. It's local to me, so I can set up and sell with a minimum of hassle.
I spent most of Wednesday getting ready for the convention.
In earlier days, my convention stock consisted of Golden and Silver age comics only. My strategy these days is to bring a variety of different products in order to try to cater to the widest number of attendees possible. I figure that many thousands of people are coming, and only a small percentage of them collect vintage comics, so why market only to that narrow group? My goal now is to engage the largest percentage of the public as possible.
For the last few years I had also stopped bringing my under $20 Golden and Silver age bin books due to slow sales. This year, I decided to try them again to see if they do better. I brought all our nice wall books, as usual. I think our wall books are superior this year, as they include several nice collections that I purchased recently, including a Showcase #22 (First Silver Age Green Lantern appearance.) Green Lantern #1, and really great original owner collection of 200 golden age books. I brought all the Pure Hero shirts, a bunch of Graphic Novels that we are blowing out for $5 each, my "Hey Kids Comics" spinner, which we loaded with great Silver and Bronze age books that we put on sale for $2 each. We had stickers from Duck and Cover, that have proven to be very popular over the years. This time we are adding their line of buttons as well.
I make a checklist of all the things I need for a convention and keep it on an excel spreadsheet. It includes a whole bunch of very mundane things like: Tape, Tape Dispenser, Scissors, Box Cutter, Strapping Tape, Screwdriver (Slot/Phillips combo) Wrench, Chord Ties, Hand Cart, Backing Boards, Sharpies, Pens, Pencils, Ruler, Business Cards, Business Card Tray, Price Guide, Calculator, Cash Register, Cellphone, Checkbook, Hand Sanitizer, Band Aids, Water Bottles, String, Binder Clips, Tables, Tablecloths, Merchandise Bags, Batteries, Wombat (Back Issue Display) etc, etc, This list is very useful, and it generally serves to keep me from forgetting anything. If you do conventions, I definitely suggest that you keep an updated list like this on your computer. It's amazing how devastating it can be to forget even one item that you need. For instance, if I forgot the wrench, I would not be able to put together the shirt display for the Pure Hero shirts. I would have to start going booth to booth to look for one to borrow. It you need several items, you can waste a great deal of time this way. Sometimes time is very short and you have to race against the clock. One example of this is when they are about to open the door to the general public, and you are not yet fully set up.
Mark Crane and I loaded up the van at our Mountain View location, and got to the Convention center before 9:30. The Moscone center has a really nifty system for exhibitors to set up. The center is located underground, and you drive your vehicle underneath to the loading docks. We got into a line of vehicles which was a block and a half long, but fortunately we got into the building in less then a half hour. We parked our van, and started loading comics on a pallet. The teamsters fork lifted it to our spot, and carried the other items in on an electric flat bed vehicle. The service was really fast and efficient. Mark and I were pleased at the ease with which we got in.

Here is our stuff on Thursday morning, moved to our booth, and ready for set up.
After the stuff got dropped off, Mark drove off to find a spot to park the van. I began to work on a set-up that would include the Podium, the extra tables, the comic book spinner, the Shirt Display, and the Sticker Display. On Wednesday drew a rough outline of the set-up on graph paper, so I had a good idea of where to put things. Still, there were changes to be make before I was fully satisfied with the set-up. Only then could we start putting the merchandise in place.
Mark and I worked quickly and we made fast progress. Setting up a convention display is almost as hard as setting up a store. It's amazing that all those people do all that work for just 3 days of sales, and then they have to tear the whole thing down. I love to watch that process of creation and destruction. My booth is relatively simple compared to many of the others, such as the T-Shirt monolith that I talked about in a previous blog. Nonetheless, it is hard work to set up. When I have a big job to do, it's great to have Mark Crane around. I like to think that I can do my share of hard work when necessary, but Mark works harder than anyone else, at all times. By 1:00 I was satisfied with our progress, so Mark and I went home for the day to better rest up for the upcoming convention.

Here's the view from the same vantage point, taken on Friday morning, a little while before opening time. We are all set up, and are joined by my buddy Mark Arnold. I put Mark Arnold on sign making duties. Mark is great at making signs. He's got great handwriting and an innate understanding of comics. He is also very witty. I just let him run wild with the signs. Mark Arnold had to leave in the afternoon to apply for a government job, so Mark Crane and I ran the booth.
We sold out of WonderCon tickets at the stores, so we expected quite a turn-out. Friday was actually quite a bit slower than we expected. Most of our sales were to other dealers such as Harley Yee (who was set up across form us) Richie Muchen, and Bud Plant. Otherwise, not many people looked at our wall books. This surprised Mark and I. We hope they will do better tomorrow. All departments were a bit lackluster. Since things were a bit slow at the booth, I roamed around a lot, leaving Mark Crane, to run the booth most of the time. A big frustration for us was the fact that our portable credit card machine did not get any reception, yet our cellphones worked. I've had nothing but problems with this thing, and I think I'm going to cancel my contract and do without one until I can find a unit that works everywhere I need it, any time I need it.
Now, on with the photo parade!

This one is a little out of focus, but I want to run it anyway because it highlights my buddy Batton Lash. He is one of the nicest and wittiest fellows around, so I always like to talk to him. He is also the creator of the wonderful, long-running Supernatural Law comic book. The Toxic Avenger will be guest-starring in issue #45, on sale soon. Make sure to reserve a copy at your local comic book store!

Here I am with a pair of fantastic individuals. It's master artist Mark Schultz, artist of Xenozoic Tales, loved by all that appreciate fine comics art. Mark did a signing at our store a couple of years ago to great acclaim. On my other side is Mark's publisher John Fleskes. John is the man behind Flesk Publications who put out and incredible series of fine art books including the Mark Schultz sketchbooks, and a new book on Steve Rude. John is the most honest and soft spoken publisher you will ever meet. In his youth, back in the 1980s, John spent a year working for me at my Palo Alto location. John will soon be presenting new editions of Xenozoic tales under the Flesk imprint. I could not be more happy to hear about this development.

Here's my buddy Rafael Navarro. He enlivens any event, and his is loved by all that know him. I could hang out with him all day, and I usually do!

Here's a view from inside our booth, to the right.

To the left, to the left.

Another view form the booth

Just outside the booth, looking in.

The view from across the isle.

Manga fans enjoying the selection of $5 books.

Here's our good friend (Free) Steve Chung enjoying the selection of vintage $2 comics on our "Hey Kids Comics Spinner".
Sorry about that camera flash, Steve.

Here's the delightful Fat Momma from Stan Lee's great TV series "Who Wants to be a Super-Hero". Watch her go nuts with donuts! Tomorrow, I'm bringing Connie and my daughters, and I know they will love to meet her! She's a super cool Momma!
Well, it's time I hit the silk to rest up for what I hope will be a spectacular Saturday, so I'm going to put this thing to bed with typos intact. See you tomorrow. Same Bat Time, Same Bat Blog!
Warmest Regards from Your Friendly Neighborhood Comic Book Dealer,
- Lee