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Hey, did you notice that Rachel's correspondent, Kent Jones, looks a whole lot like a grown-up Archie Andrews. As you can see, Jones says that Archie is going to marry Veronica. As it turns out, he's going to marry Betty too, but both stories are going to be imaginary stories. It all stars with Archie #600, where imaginary Archie of the future proposes to Veronica. This runs to issue #602. In issues #603-605 future imaginary Archie marries Betty. Poor Jughed, he gets left out in both imaginary scenarios. And he's none too happy about it, as you can see on this cover:
I don't have any inside information, but I would speculate that the world or Archie will return to normal shortly after these issues run their course. Archie Comics is a conservative company, and they are not going to change their successful 70 year old formula. It's going to quickly return to a teen love triangle between Archie, Betty and Veronica, never to be definitively resolved. But, in the meantime, Archie is getting a boatload of free publicity with this "Imaginary story".
I wonder if Marvel's rumored return of a certain shied slinging hero will garner the same.